Lifecycle Marketing Manager

Job Title: Lifecycle Marketing Manager

Department: Consumer Marketing 

Reports to: Director of Consumer Marketing

Hours Available: M-F 8:30am-5:30pm EST (1-hour lunch break)

Physical Address: 200 Sea Ln, Farmingdale, NY 11735

Salary Range: $75,000 - 100,000 (Actual compensation will be determined based on experience, location, and other factors permitted by law)

Why Work @ BEDGEAR?

At BEDGEAR, we’re redefining what sleep means for performance. Our products are built to help people wake ready™ — and we apply that same philosophy to our team. You’ll join a fast-moving company that values innovation, ownership, and the relentless pursuit of better. At BEDGEAR you can expect to find successful teammates who exemplify our core values of being:

HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN

Job Summary:

BEDGEAR is seeking a Lifecycle Marketing Manager who will own the customer journey from first touch to loyal repeat buyer. You’ll be responsible for driving customer lifetime value (LTV) by using data, automation, and creativity to convert new customers and keep them coming back. This is a hands-on role for someone who loves building out flows in Klaviyo, fine-tuning segmentation, leveraging AI tools, and experimenting with email, SMS, and loyalty programs to drive measurable growth.

Essential Functions (Included but not limited to):

Lifecycle Strategy & Automation

• Develop, launch, and continuously optimize automated lifecycle journeys—including welcome, onboarding, first purchase, post-purchase, loyalty, winback, and reactivation flows.
• Use data to map and improve key lifecycle touchpoints, reduce churn, and increase repeat purchase rates and subscription engagement.
• Own all customer retention channels including but not limited to email, SMS, push notifications, and loyalty platforms, ensuring consistent, timely, and relevant messaging.
• Integrate AI-driven personalization and timing optimization to create smarter automations
• Manage all Klaviyo campaigns and flows, from segmentation and creative setup to QA and performance reporting.
• Constantly A/B test content, design, and timing to improve open, click, and conversion rates.

Retention Program Ownership

• Own and evolve loyalty and referral programs, working to increase customer engagement, brand advocacy, and lifetime value.
• Partner with customer experience and eCommerce teams to address friction points in the post-purchase journey, including delivery, support, and reviews.
• Monitor and implement churn-prevention tactics across touchpoints, including surveys, offers, and content strategies for at-risk segments.
• Implement retention tactics to re-engage lapsed customers and increase frequency.
• Collaborate with product and creative teams to align messaging across lifecycle programs and personalize communication by cohort or behavior.
• Manage UGC platform (PowerReviews) and the syndication opportunities across all channels and platforms

Testing & Optimization

• Leverage A/B testing and multivariate testing to improve content, timing, audience segmentation, and channel mix.
• Incorporate AI-driven personalization, send-time optimization, and predictive analytics to enhance message relevance and performance.
• Continuously refine targeting strategies, build dynamic customer segments, and evolve retention tactics based on customer behavior and purchase patterns.

Analytics & Reporting

• Own and report on key retention and lifecycle metrics, including LTV, repeat purchase rate, customer churn, reactivation rate, open/click rates, and unsubscribes.
• Measure performance and continuously improve based on customer feedback and analytics.
• Translate campaign results and audience insights into actionable recommendations for creative, product, acquisition, and CX teams.
• Maintain dashboards and reporting frameworks that provide visibility into lifecycle funnel performance and opportunities.

Innovation & Best Practices

• Stay on top of CRM, retention marketing, and AI trends—including new tools and tactics that could improve performance.
• Evaluate and test new platforms or technologies (e.g., SMS platforms, review tools, loyalty engines) to strengthen lifecycle marketing programs.

Please note that this job description is not intended to provide an exhaustive listing of tasks, activities, or responsibilities required of the employee in this role. Tasks, responsibilities, and duties may change without notice.

Minimum Requirements:

• Must be 18 years of age or older.
• HS Diploma or GED
• Must be legally authorized to work in the United States and have IDs needed to verify.
• English proficient (reading, writing, speaking, comprehension)
• Successful completion of a criminal background check is required

Knowledge, Skills, and Abilities:

• 3–5+ years in email, CRM, or lifecycle marketing (preferably DTC/ecommerce).
• Deep hands-on experience in Klaviyo (flows, segmentation, deliverability, reporting).
• Strong understanding of customer lifecycle metrics and retention tactics.
• Familiar with AI tools, personalization engines, and loyalty platforms.
• Creative thinker with strong analytical and project management skills.
• Team player who thrives in a fast-paced, high-performance culture.

Physical Requirements:
 

Key:

N-Never

O-Occasional; 1-33% of time

F-Frequent; 34-66% of time

C-Constant; 67-100% of time

About BEDGEAR® PERFORMANCE®

Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR’s sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®!

Learn more at bedgear.com.

BEDGEAR® is proud to be an Equal Opportunity Employer that participates in the E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on merit, qualifications, and business needs.