Lifecycle Marketing Specialist
VitaminLab
Full-time
On-site
Victoria, British Columbia, Canada
Lifecycle Marketing Specialist
About Us:
Founded in 2017, VitaminLab is an award-winning organization that has been recognized as a Top Growth Company in Canada. Our mission is to change how people take vitamins and focus on personalization. We work with partners and practitioners to create a supplement unique to the needs of individuals based on blood, urine, genetic testing or individual preferences. We bring affordable, high-quality formulas to health-minded people all over the planet. Our team is growing rapidly along with our brand and we are looking for health and growth-minded people to join us at our HQ in beautiful Victoria, BC as we expand across the globe.
About the Role:
The Lifecycle Marketing Specialist reports to the Head of Marketing and is involved in all areas of marketing and branding for VitaminLab with a focus on building and retaining our customer audiences.
The Lifecycle Marketing Specialist will conceive, build and optimize ecommerce marketing programs to engage, convert, and retain VitaminLab customers. This role will create strategies and tactics, work collaboratively with other departments and with the rest of the marketing team.
The successful candidate will be able to cut their marketing chops with our consumer audience before tackling all things marketing for our healthcare practitioner customers. This is the perfect opportunity to gain experience and showcase your skills through a variety of different marketing initiatives. The ideal candidate should be comfortable/experienced with professional and/or scientific copy to write for our practitioner audience.
This is the ideal role for someone who loves creating social media content, compiling and analyzing data, watching their work directly result in sales, strategizing email newsletters, managing design tasks, writing website content, and engaging with social media communities and who also enjoys working with a group of nutrition nerds! You are a self-starter with an entrepreneurial spirit. A strong communicator and outgoing collaborator who thrives on problem-solving and can navigate a fast paced environment.
Main tasks include:
- Research, strategize, write, edit, and publish content for social media, email marketing, and website copy.
- Create and execute omnichannel marketing campaigns
- Develop and manage customer and lead nurturing email workflows.
- Monitor social media channels and engage with followers to build a community.
- Maintain a content calendar to ensure a consistent flow of engaging content.
- Review and analyze data to inform your content creation strategy.
- Provide creative direction for the graphics or imagery to our graphic designer.
- Use collaboration tools including Basecamp, Figma, Slack, Mailchimp, Klayvio to document and communicate tasks.
Core Requirements:
- Has at least 1 year experience working in digital marketing or a degree in marketing.
- Familiarity with campaign design and development for email.
- Conceive, develop, AB test, and optimize omnichannel lifecycle marketing campaigns to convert, and retain users.
- Strategically experiment with various messaging channels to determine the most effective methods for user engagement
- Ensure all marketing and engagement activities are planned and communicated effectively, keeping the team aligned on ongoing and upcoming initiatives.
- Use appropriate analytics to measure the effectiveness of outreach efforts and campaigns, providing insights for continuous improvement.
- Versatile experience writing and editing marketing copy, social and web copy, and short and long form articles. You’ll be writing emails, social posts, web copy and more on a daily and weekly basis.
- Work with closely with Customer Experience, Product, and Technology departments on multiple priorities and deadlines
Bonus:
- Big plus if you are into supplements, and geeking out about nutrition articles!
- Familiarity with monitoring and analyzing campaign analytics and attribution using UTM parameters and GA4.
- Basic image design skills with Canva, Photoshop or similar tools.
- Proficiency in digital marketing including SEO and SEM
- Comfortable for being responsible for delivering projects on a deadline, and for juggling more than one project at a time.
- Understanding of UX, web design, customer flow and web analysis.
Our Amazing Perks & Employee Programs:
- Personal Fridays: Enjoy 15 paid Personal Fridays per year
- Paid Vacation Time
- 5 Paid Sick Days (if you need them, we have you covered)
- Extended Health and Dental Benefits
- Fitness and Wellness Account
- Your Own Personalized Supplement Plan
- Professional Development Allowance
- Team Events and Socials
- An opportunity to grow and make an impact on an amazing team!
*This role is considered Full-Time at 40 hours per week. The typical working days are Monday through Friday, 8:30 am - 5 pm PST. The starting wage for this position is $58,000/yr. While our ideal candidate is located in Victoria, BC to participate in our hybrid work culture and help with physical marketing initiatives, we are open to remote candidates working in the Pacific Time Zone (PST).
***Note: While we would love to meet every applicant, we have supplements to make! Only those candidates under consideration will be contacted. We thank you so much for your interest.
Our team handles both personal information and personal health information, which means candidates that receive and accept employment offers must undergo a background check.