Marketing Data Analyst, Marketing Performance & Attribution

Company Overview

Forum Health LLC is a nationwide provider of precision health services that combines advanced modern medicine with the principles of functional medicine. Through innovative technology, clinical expertise, and patient engagement, we are transforming healthcare to deliver better outcomes and personalized care.

Job Overview

Forum Health is hiring a Marketing Data Analyst to own marketing data integration, performance reporting, and attribution. This role ensures we can confidently answer: What's working, why it's working, and where to invest next. You'll connect data across platforms, validate accuracy, build repeatable reporting, and translate results into clear insights that demonstrate marketing ROI by channel and tactic-across paid, organic, and community efforts.

This position is ideal for someone who is comfortable in dashboards and datasets, can spot data issues quickly, and can communicate insights in plain language that helps marketing leaders make better decisions.

Key Responsibilities

1) Data Integration & Tracking Ownership

• Own the integration of marketing data sources into reporting systems (e.g., ad platforms, web analytics, CRM/marketing automation, call tracking, appointment conversions, and ecommerce, as applicable).
• Establish and maintain tracking standards: UTMs, naming conventions, event definitions, conversion mapping, and campaign taxonomy.
• Partner with IT/Marketing/Ops and external vendors to implement and QA tracking (pixels, tags, events, offline conversion uploads, CRM syncing).
• Maintain documentation for data sources, definitions, and metric logic to ensure consistency.

2) Attribution & ROI Measurement

• Build and maintain attribution approaches that support decision-making (e.g., first- or last-touch, or multi-touch, where feasible).
• Ensure Forum Health can tie marketing activity to outcomes (leads, appointments, revenue, repeat visits, online purchases), and quantify ROI by tactic.
• Develop channel- and campaign-level performance models that account for funnel stages, lag times, and location-level differences (where applicable).

3) Performance Reporting & Dashboards

• Create and maintain recurring reporting for marketing leadership:
• Weekly/monthly performance summaries by channel, campaign, and tactic
• Trend analysis, budget efficiency, CAC/CPA (where applicable), conversion rate movement
• Paid/organic/community contribution and blend performance
• Build dashboards that are reliable, easy to interpret, and actionable (self-serve where possible).
• Maintain a 'single source of truth' approach to core marketing KPIs.

4) Data Quality, Governance & Accuracy

• Monitor and validate data accuracy across systems: discrepancies, broken tracking, duplicate conversions, attribution drift, and data latency.
• Own QA routines and anomaly alerts (spikes, drops, missing data, unexpected channel shifts).
• Recommend fixes and improvements for data hygiene, reporting logic, and platform configuration.

5) Insights & Optimization Enablement

• Turn reporting into recommendations: what to scale, what to test, what to pause, and what to fix.
• Identify performance drivers (creative, audience, landing page, keyword intent, directory visibility, community engagement, email impacts, etc.).
• Provide deep dives for high-priority questions (e.g., campaign post-mortems, cohort analysis, channel mix shifts, seasonal patterns).
• Support experiment design and measurement plans (A/B tests, holdouts where feasible, pre/post analysis).

6) Cross-Functional Partnership

• Work closely with Marketing, Sales, and IT/Marketing Ops to align definitions and ensure closed-loop reporting.
• Support external agencies/partners with measurement requirements, reporting templates, and performance evaluation standards.

Core KPIs You'll Own (Examples)

• ROI / ROAS (where applicable), CAC/CPA, cost per booked appointment (where measurable)
• Conversion rates by funnel stage (visit ? lead ? appointment ? show ? revenue)
• Organic and community growth indicators (traffic quality, engagement, assisted conversions)
• Data integrity metrics (tracking coverage, error rates, reconciliation results)

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Analytics
• 3-6+ years of experience in marketing analytics, performance measurement, or data analysis in a growth/marketing environment.
• Proven ability to build and maintain reporting across paid, organic, and community channels.
• Strong understanding of attribution concepts, tracking fundamentals, and KPI definitions.
• Advanced proficiency in Excel/Google Sheets; comfort working with large datasets.
• Experience with web analytics and tag/event frameworks (e.g., GA4, GTM or equivalent concepts).
• Ability to translate data into clear insights and recommendations for non-technical stakeholders.

Preferred

• Experience with BI tools (Looker Studio, Tableau, Power BI, or similar).
• Familiarity with CRM/marketing automation data structures and lifecycle reporting.
• SQL proficiency and/or experience working with data warehouses (BigQuery, Snowflake, etc.).
• Healthcare, multi-location services, or regulated industry experience.
• Experience measuring offline conversions (phone calls, appointments) and reconciling them to marketing sources.

Skills & Competencies

• Detail-oriented and rigorous about accuracy; strong QA instincts
• Analytical thinking with business context (not 'reporting for reporting's sake')
• Strong communication skills-can explain complex measurement topics simply
• Highly organized: documentation, processes, and repeatable reporting cadences
• Collaborative, proactive, and comfortable owning problems end-to-end

Compensation & Benefits

• Salary: The annual base salary range for this position is $85,000 - $95,000. Annual base salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and/or licensures. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations
• Location: Remote, US
• Benefits: 401(k), 401(k) matching, Health Insurance, Dental Insurance, Life Insurance, Vision Insurance, Pet Insurance, Paid Time Off
• Visa Sponsorship: Applicant must be authorized to work in the United States without the need for sponsorship now or in the future

About Forum Health, LLC

Forum Health, LLC is a nationwide provider of personalized healthcare steeped in the powerful principles of functional and integrative medicine. Our providers take a root-cause approach to care, exploring lifestyle, environment, and genetics to help each patient achieve their ultimate health goals. Members have access to advanced medical treatments and technology, with care plans informed by data analytics and collaborative relationships.

Forum Health, LLC's parent company, Forum Health Enterprises, Inc., is a full-service Integrative Health/Functional Medicine Ecosystem, supplying a full suite of services including clinics nationwide, telehealth, as well as Inwell Biosciences, a nutraceutical provider, and Power2Practice, a full-service technology-enabled EMR practice management solution. For more information, visit

Company Overview

Forum Health LLC is a nationwide provider of precision health services that combines advanced modern medicine with the principles of functional medicine. Through innovative technology, clinical expertise, and patient engagement, we are transforming healthcare to deliver better outcomes and personalized care.

Job Overview

Forum Health is hiring a Marketing Data Analyst to own marketing data integration, performance reporting, and attribution. This role ensures we can confidently answer: What's working, why it's working, and where to invest next. You'll connect data across platforms, validate accuracy, build repeatable reporting, and translate results into clear insights that demonstrate marketing ROI by channel and tactic-across paid, organic, and community efforts.

This position is ideal for someone who is comfortable in dashboards and datasets, can spot data issues quickly, and can communicate insights in plain language that helps marketing leaders make better decisions.

Key Responsibilities

1) Data Integration & Tracking Ownership

• Own the integration of marketing data sources into reporting systems (e.g., ad platforms, web analytics, CRM/marketing automation, call tracking, appointment conversions, and ecommerce, as applicable).
• Establish and maintain tracking standards: UTMs, naming conventions, event definitions, conversion mapping, and campaign taxonomy.
• Partner with IT/Marketing/Ops and external vendors to implement and QA tracking (pixels, tags, events, offline conversion uploads, CRM syncing).
• Maintain documentation for data sources, definitions, and metric logic to ensure consistency.

2) Attribution & ROI Measurement

• Build and maintain attribution approaches that support decision-making (e.g., first- or last-touch, or multi-touch, where feasible).
• Ensure Forum Health can tie marketing activity to outcomes (leads, appointments, revenue, repeat visits, online purchases), and quantify ROI by tactic.
• Develop channel- and campaign-level performance models that account for funnel stages, lag times, and location-level differences (where applicable).

3) Performance Reporting & Dashboards

• Create and maintain recurring reporting for marketing leadership:
• Weekly/monthly performance summaries by channel, campaign, and tactic
• Trend analysis, budget efficiency, CAC/CPA (where applicable), conversion rate movement
• Paid/organic/community contribution and blend performance
• Build dashboards that are reliable, easy to interpret, and actionable (self-serve where possible).
• Maintain a 'single source of truth' approach to core marketing KPIs.

4) Data Quality, Governance & Accuracy

• Monitor and validate data accuracy across systems: discrepancies, broken tracking, duplicate conversions, attribution drift, and data latency.
• Own QA routines and anomaly alerts (spikes, drops, missing data, unexpected channel shifts).
• Recommend fixes and improvements for data hygiene, reporting logic, and platform configuration.

5) Insights & Optimization Enablement

• Turn reporting into recommendations: what to scale, what to test, what to pause, and what to fix.
• Identify performance drivers (creative, audience, landing page, keyword intent, directory visibility, community engagement, email impacts, etc.).
• Provide deep dives for high-priority questions (e.g., campaign post-mortems, cohort analysis, channel mix shifts, seasonal patterns).
• Support experiment design and measurement plans (A/B tests, holdouts where feasible, pre/post analysis).

6) Cross-Functional Partnership

• Work closely with Marketing, Sales, and IT/Marketing Ops to align definitions and ensure closed-loop reporting.
• Support external agencies/partners with measurement requirements, reporting templates, and performance evaluation standards.

Core KPIs You'll Own (Examples)

• ROI / ROAS (where applicable), CAC/CPA, cost per booked appointment (where measurable)
• Conversion rates by funnel stage (visit ? lead ? appointment ? show ? revenue)
• Organic and community growth indicators (traffic quality, engagement, assisted conversions)
• Data integrity metrics (tracking coverage, error rates, reconciliation results)

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Analytics
• 3-6+ years of experience in marketing analytics, performance measurement, or data analysis in a growth/marketing environment.
• Proven ability to build and maintain reporting across paid, organic, and community channels.
• Strong understanding of attribution concepts, tracking fundamentals, and KPI definitions.
• Advanced proficiency in Excel/Google Sheets; comfort working with large datasets.
• Experience with web analytics and tag/event frameworks (e.g., GA4, GTM or equivalent concepts).
• Ability to translate data into clear insights and recommendations for non-technical stakeholders.

Preferred

• Experience with BI tools (Looker Studio, Tableau, Power BI, or similar).
• Familiarity with CRM/marketing automation data structures and lifecycle reporting.
• SQL proficiency and/or experience working with data warehouses (BigQuery, Snowflake, etc.).
• Healthcare, multi-location services, or regulated industry experience.
• Experience measuring offline conversions (phone calls, appointments) and reconciling them to marketing sources.

Skills & Competencies

• Detail-oriented and rigorous about accuracy; strong QA instincts
• Analytical thinking with business context (not 'reporting for reporting's sake')
• Strong communication skills-can explain complex measurement topics simply
• Highly organized: documentation, processes, and repeatable reporting cadences
• Collaborative, proactive, and comfortable owning problems end-to-end

Compensation & Benefits

• Salary: The annual base salary range for this position is $85,000 - $95,000. Annual base salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and/or licensures. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations
• Location: Remote, US
• Benefits: 401(k), 401(k) matching, Health Insurance, Dental Insurance, Life Insurance, Vision Insurance, Pet Insurance, Paid Time Off
• Visa Sponsorship: Applicant must be authorized to work in the United States without the need for sponsorship now or in the future

About Forum Health, LLC

Forum Health, LLC is a nationwide provider of personalized healthcare steeped in the powerful principles of functional and integrative medicine. Our providers take a root-cause approach to care, exploring lifestyle, environment, and genetics to help each patient achieve their ultimate health goals. Members have access to advanced medical treatments and technology, with care plans informed by data analytics and collaborative relationships.

Forum Health, LLC's parent company, Forum Health Enterprises, Inc., is a full-service Integrative Health/Functional Medicine Ecosystem, supplying a full suite of services including clinics nationwide, telehealth, as well as Inwell Biosciences, a nutraceutical provider, and Power2Practice, a full-service technology-enabled EMR practice management solution. For more information, visit

Third-Party Agencies: Forum Health does not accept unsolicited resumes from staffing agencies, recruiters, or third-party firms. Any resumes submitted without a signed agreement in place will be considered the property of Forum Health, and no fees will be paid.