Performance Marketing Manager
Erin Condren – [Remote]
We are looking for a Performance Marketing Manager to lead the daily execution of paid media across digital channels. This role is fully in-house. You will manage campaigns directly, optimize performance, and drive measurable growth across Meta, Google, Microsoft, TikTok, YouTube, and more. You will work closely with the VP of Marketing to bring strategy to life and help scale our most efficient revenue-driving channels.
This is a highly visible and results-oriented role with clear ownership over campaign performance, budget pacing, and creative testing. Ideal candidates are analytical, hands-on, and excited to help build a performance engine that drives growth and loyalty.
Key Responsibilities
- Manage paid media campaigns across Meta, Google, YouTube, Pinterest, and TikTok
- Translate growth goals and top-line strategy into tactical plans and executable campaigns
- Monitor performance daily and optimize for ROAS, CPA, and customer acquisition targets
- Own budget pacing and spend management; flag performance issues and make adjustments in real time
- Provide input into monthly and quarterly budget planning based on trends and results
- Partner with the creative team to develop, test, and optimize ad formats, hooks, and messaging that align with seasonal campaigns and product launches
- Segment audiences and tailor campaign tactics across the funnel—from prospecting to reactivation
- Develop retargeting strategies to support loyalty and repeat purchase goals
- Explore and test new platforms that align with audience behavior and brand goals
- Own reporting across platforms, including Northbeam, Google Ads, and Meta Ads Manager
- Report weekly performance to the VP of Marketing, translating data into actionable insights and clear next steps
- Collaborate with CRM, Analytics, and eCommerce teams to ensure consistent messaging and strategic alignment
- Stay up to date on platform changes, industry trends, and competitor tactics
Experience and Qualifications
Required
- 4 to 6+ years of experience in performance marketing for a DTC or eCommerce brand
- Proven track record managing Meta and Google campaigns directly with strong performance outcomes
- Deep understanding of acquisition metrics, including ROAS, CAC, AOV, and conversion rate
- Proficient in attribution tools such as Northbeam, TripleWhale and analytics platforms like GA4
- Skilled at briefing and iterating creative assets in collaboration with design and content teams
- Highly organized with strong project and time management skills
- Collaborative and communicative across cross-functional teams
- Strong analytical mindset with the ability to interpret data and pivot quickly
- Comfortable working in a fast-paced, seasonal, and test-driven environment
- Brings a balance of analytical rigor and creative intuition to performance marketing
Benefits:
- Medical, dental, and vision coverage
- 401(k) retirement plan
- Paid holidays and generous PTO
- Career growth and promotional opportunities
- And much more!
"We are an equal opportunity employer and are committed to fostering an inclusive and diverse workplace. We do not discriminate based on race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by law."