Performance Marketing Manager

The Performance Marketing Manager will be responsible for supporting the brand’s digital marketing and e-commerce objectives throughout our online properties.    You’ll help develop, execute and supervise performance marketing campaigns that drive qualified traffic and engagement across a diverse mix of global partners and e-commerce platforms.  This position will work closely with colleagues throughout our global footprint, leveraging analytics and partner feedback to drive results.  

This position will report to the VP of Global Digital Strategy & E-Commerce.

·       Develop and support performance marketing strategies across SEM channels to drive qualified traffic and revenue.

·       Confirm effective use of resources across marketplaces, verifying sponsored search, content, and that other paid opportunities are driving results.

·       Supervise partner digital contribution spend, verifying effectiveness throughout the customer journey on our e-commerce channels.

·       Ensure digital marketing best practices, confirming visibility throughout different channels and driving recommendations as needed.

·       Help identify gaps in partner e-commerce sites against our wireframe standards, partnering with stakeholders in managing and executing compliance.

·       Support SEO, AEO and emerging Ai clustered channels such as GEO, to drive organic growth that drives engagement and funnel conversion.

·       Partner with merchandising to ensure digital marketing campaigns align with product availability, launches, and promotional windows.

·       Support hiring manager in all facets of the company’s digital strategy, including digital marketing, e-commerce, marketplaces, and related projects.

·       This individual will be heavily involved in the transition of our regional digital markets, and will be a key lead in its execution.

·      Leverage reporting dashboards in Google Analytics, Shopify, and other digital performance tools, providing actionable insights to leadership and cross functional teams.  Work with colleagues in onboarding takeaways throughout our e-commerce properties.

·      Continuously monitor KPIs that focuses on qualified traffic, such as conversion rate, AOV, engagement rate, etc., optimizing campaigns for efficiency and profitability. 

·      Champion the use of analytics to shape full funnel engagement strategies, minimize vanity traffic, and deliver measurable results through a multi level attribution framework.

·      Ensure e-commerce best practice frameworks are in place, to help support funnel conversion deriving from different digital marketing channels.

·      Leverage actionable takeaways from 3rd party assessments, determining best areas of opportunities that yield a measurable impact throughout our portfolio of digital properties.

·      Work closely with key licensees digital and commercial teams in reviewing key opportunities to drive the business, troubleshoot issues, and review key commercial metrics to drive the business forward.

·      Test different digital marketing strategies across multiple channels, revising keyword strategy, ad copy, bidding, audience targeting, and other details in determining perfect mix between prospecting and acquisition.

·      Lead A/B and multivariate testing across e-commerce site experience, ad campaigns, and landing pages to optimize conversion paths.

·      Stay up to date with industry trends, tools, and innovations in performance marketing and e-commerce optimization.

·      Performs additional responsibilities as requested.

This job description is not an exclusive or exhaustive list of all the responsibilities the Performance Marketing Manager may be asked to do. 

·      7+ years of experience in performance marketing, digital analytics, or e-commerce growth roles.  

·      Bachelor’s degree in marketing, business, analytics, or related field.

·      Strong understanding of digital marketing channels, and their related attribution modeling impact. 

·      Proficiency with analytics platforms and campaign management tools.

·      Strong understanding of SEO principles.  Basic web programming interpretation for related SEO execution a plus.

·      Excellent communication and presentation skills, with the ability to simplify complex data into actionable insights.

·      Strong organizational skills, ability to manage multiple priorities, and thrive in a fast-paced environment.

·      Excellent interpersonal skills, attention to detail and organizational skills

·      Excellent written/oral skills 

·      Must be comfortable working in a team environment with changing priorities and deadlines

·      Ability to prioritize tasks and work independently with little supervision

·      Ability to work in a fast-paced environment, manage change, and be flexible.

U.S. Polo Assn. is the official sports brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center (NPC) in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. The brand sponsors major polo events around the world, including the U.S. Open Polo Championship®, held annually at NPC in The Palm Beaches, the premier polo tournament in the United States. Historic deals with ESPN in the United States, TNT and Eurosport in Europe, and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time. 

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, PGA Tour, and Formula 1, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. 

For more information, visit uspoloassnglobal.com and follow @uspoloassn. 

USPA Global is a subsidiary of the United States Polo Association (USPA) and manages the multi-billion-dollar sports brand, U.S. Polo Assn. USPA Global also manages the subsidiary, Global Polo, which is the worldwide leader in polo sport content. To learn more, visit globalpolo.com or Global Polo on YouTube.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.