Senior CRM Manager

O/S SENIOR CRM MANAGER (Hybrid) 

Job Summary:

We are seeking a dedicated and talented Senior Customer Retention Management (CRM) Manager to join our team.  In this role, you will lead our customer retention efforts across email, SMS, and loyalty channels. This highly visible role will take ownership of the customer journey from awareness through retention, developing performance-driven campaigns and implementing best-in-class lifecycle strategies to grow and nurture our DTC customer base.

You will also drive the strategic evolution of ONE/SIZE’s CRM and loyalty programs—owning the full customer lifecycle from onboarding to retention. You’ll translate data into action, build impactful journeys, and create thoughtful campaigns that deepen our relationship with every community member, ensuring our customers feel seen, celebrated, and connected to the brand at every touchpoint. The ideal candidate is both creatively curious and data-obsessed—someone who thrives on ideating, testing, analyzing, and optimizing campaigns in a fast-paced, ever-evolving digital environment.

As a member of the Digital & Ecommerce team, you will collaborate with all teams cross-functionally and report directly to the VP of Digital & Ecommerce. 

HYBRID: This role is classified as exempt from the Fair Labor Standard Act’s overtime requirement and is open to candidates based in Los Angeles, CA. While the position is primarily remote, it follows a hybrid schedule requiring occasional in-person work at Culver City, CA 90230. The role requires working in PST hours, so candidates located on the West Coast are preferred. A reliable internet connection and a dedicated workspace free from significant distractions are essential for remote work.

What You’ll Do:

Essential Job Functions

• Lead the development and execution of a multi-channel CRM strategy to drive retention, increase customer lifetime value, and elevate brand loyalty across Email, SMS, and loyalty program communications
• Own the CRM calendar, ensuring campaign and content alignment with brand priorities, launches, promotions, and storytelling moments
• Manage campaign planning from end to end—briefing, segmentation, content planning, testing, deployment, and post-campaign analysis
• Design and execute A/B and multivariate testing strategies to continuously optimize for conversion and engagement
• Deliver robust performance reports with actionable insights and recommendations that influence future strategies
• Partner with tech and product teams to integrate tools and solutions that enhance the CRM program (e.g., personalization, predictive modeling, loyalty)
• Collaborate cross-functionally with Creative, Social, Paid Media, and Brand to bring a cohesive message across the full marketing funnel
• Stay ahead of CRM trends, platform updates, and competitive benchmarks to inform best-in-class tactics

What You’ll Bring:

To excel in this role, you must meet the following qualifications. Reasonable accommodations can be made to support individuals with disabilities in performing essential functions.

• 6+ years of CRM, lifecycle marketing, or customer retention experience, ideally in the beauty, fashion, or DTC e-commerce space
• Proven ability to lead and scale CRM programs with measurable business impact
• Advanced knowledge of customer segmentation, predictive analytics, and performance tracking tools
• Hands-on experience with ESPs (Klaviyo, Salesforce, Iterable, etc.) and CRM tools, with ability to build or QA logic-based customer journeys
• Experience in managing and optimizing loyalty programs a plus
• Data-driven mindset with strong analytical, reporting, and project management skills
• High attention to detail with the ability to juggle multiple projects, stakeholders, and timelines
• Excellent communicator and collaborative partner with a strong sense of ownership
• Passion for beauty, creativity, and brand storytelling
• Comfortable working in a high-growth, fast-paced environment with shifting priorities
• Positive attitude and team-player spirit

Team Leadership & Oversight

The CRM Analyst will report to this role.

Physical Requirements

This role requires the following physical capabilities:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 30 pounds at times.
• Must be able to bend, stretch, kneel, twist, and squat to adjust or position equipment, cameras, or set up for events.
• Prolonged periods standing, bending, stooping, and reaching 
• Must be able to travel frequently, sometimes requiring long periods of driving or riding in a vehicle.
• Must be able to focus on detailed work for extended periods, which may lead to eye strain or fatigue.
• Must be able to perform tasks that require fine motor skills, including typing and using a mouse.
• Must be able to work in a fast-paced, often time-sensitive environment.

Why You’ll Love Us:

At Luxury Brand Partners, we are more than just a team – we are a vibrant community of creative thinkers and beauty enthusiasts dedicated to shaping the future of luxury in the beauty industry. As the parent company for renowned brands like IGK, R+Co, and ONE/SIZE Beauty, we pride ourselves on fostering innovation, authenticity, and excellence. Together, we collaborate to deliver exceptional products and experiences that empower our customers and elevate the standards of luxury beauty.

Here's what you can look forward to:

Health and Wellness Benefits

• Comprehensive health, dental, and vision insurance along with additional ancillary benefits
• Flexible spending and health savings accounts (FSA/HSA)
• Employer paid life insurance coverage with optional supplemental life insurance available
• Employer paid long-term and short-term disability
• Access to Employee Assistance Program (EAP)

Work-Life Balance

• Starting with 10 vacation days, 4 fixed personal days and 5 sick days (unless state law requires otherwise, in which case we will comply with state law) 
• Twelve paid holidays
• Paid parental leave 

Financial Security

• Compensation commensurate with industry standards and your qualifications
• 401(k) with company match
• Monthly technology allowance 
• Eligible for annual discretionary bonus

Employee Perks

• Quarterly sample boxes featuring our brands products
• Employee referral program with rewards

If you're ready to make an impact and grow with us, we’d love to hear from you!

Luxury Brand Partners is proud to be an Equal Opportunity Employer. All applicants will be considered for employment without attention to race (including characteristics associated with race, such as hairstyle), color, gender, age, religion, national origin, physical or mental disability, pregnancy (including childbirth, lactation and related medical conditions), reproductive health decision-making, sexual orientation, ancestry, marital status, veteran status, uniform service member status, genetic information (including characteristics and testing), or other status protected by federal, state or local law.

The salary range provided for this position is intended to be a general guideline. Actual compensation may vary depending on factors such as your qualifications, experience, and geographic location.

We do not accept unsolicited assistance from headhunters or recruitment firms. Any resumes or profiles submitted without a valid, signed agreement approved by Luxury Brand Partners, will become the property of our company, and no fee will be paid if the candidate is hired based on an unsolicited referral.

The role will generally accept applications for at least seven calendar days from the posting date or as long as the job remains posted.

Luxury Brand Partners, LLC participates in E-Verify. What is E-Verify? (PDF). Also, see E-Verify Right to Work (PDF).