Senior Manager, Affiliate Marketing

Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. 

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. 

Fresh vision. Real impact. Come build it with us.

Job Description

We’re looking for a Senior Manager, Affiliate Marketing to lead and scale our global affiliate and referral marketing strategy. This is a high-impact role focused on accelerating top-of-funnel growth through a mix of partnerships, creators, publishers, and performance-driven channels. You’ll own the roadmap, tech stack, and partner ecosystem—and be accountable for pipeline contribution.

This role requires a blend of strategic thinking, operational rigor, and a deep understanding of performance marketing levers.

What You’ll Own

• Affiliate Strategy: Define and execute a scalable affiliate program that aligns with business goals, covering lead generation, revenue contribution, and CAC targets.
• Partner Ecosystem: Identify, recruit, and nurture a high-quality network of affiliates—including influencers, publishers, and niche content creators.
• Program Operations: Own the affiliate platform (e.g., PartnerStack, Impact, ShareASale) and manage end-to-end program execution, including onboarding, contracts, commissions, and compliance.
• Performance Optimization: Monitor KPIs across traffic, leads, conversion rates, and LTV. Run A/B tests and continuously optimize for quality and scale.
• Cross-Functional Collaboration: Work closely with product marketing, brand, digital, legal, and sales ops to align messaging, assets, and reporting.
• Global Expansion: Support international growth by localizing affiliate strategies across key regions (North America, EMEA, APAC).
• Budget Ownership: Manage spend and ROI across affiliate and partner incentive programs.

Qualifications

• 6–8+ years of experience in affiliate, referral, or performance marketing—preferably in B2B SaaS or eCommerce.
• Demonstrated success scaling affiliate programs that drive qualified leads and pipeline at scale.
• Strong analytical and reporting skills; ability to connect affiliate performance to broader marketing KPIs.
• Hands-on experience with affiliate platforms and tools (e.g., Impact, PartnerStack, GA4, Salesforce, Looker).
• Excellent partner management skills—you know how to build relationships that drive value on both sides.
• Strong project management and ability to lead cross-functional initiatives.
• Comfortable working in a fast-paced, high-growth environment.

Additional Information

The annual base salary range for this position is $180,900 - 226,100 USD + Variable Compensation

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. 

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.