Sr. Manager, CRM/Email/SMS

 Our client is seeking a highly motivated Senior Manager, Email, SMS & CRM to lead the next evolution of our lifecycle marketing strategy — with a focus on deepening post-purchase engagement, optimizing customer journeys, and maximizing lifetime value through best-in-class communication touchpoints.

 

Responsibilities:
Own the full lifecycle marketing strategy across email and SMS — from acquisition to post-purchase retention to reactivation.
Lead journey building and optimization in Klaviyo, ensuring every triggered touchpoint is personalized, timely, and performance-optimized.
Manage all automated flows, including welcome series, abandoned cart, post-purchase education, loyalty program touchpoints, winback journeys, and milestone celebrations.
Partner with creative and brand teams to develop messaging that balances storytelling with commerce-driving CTAs — optimizing content for engagement and conversion.
Drive A/B testing across subject lines, content blocks, send times, segmentation strategies, and offer structures to maximize KPIs (open rates, CTR, CVR, unsubscribe rates, revenue per send).
Own campaign calendar planning and execution, including product launches, promotional campaigns, editorial storytelling, and loyalty program communications.
Support the broader CRM strategy, working cross-functionally with analytics, eCommerce, and paid media teams to ensure consistent segmentation, targeting, and data enrichment across channels.
Analyze and report on email/SMS channel performance weekly and monthly, providing insights and actionable next steps based on data.

 

 

• 5–7 years of experience in email marketing, SMS marketing, or CRM-focused retention marketing.
• Deep experience managing automated journeys and campaign sends in Klaviyo or a similar platform
• Strong A/B testing methodology and a proven track record of driving incremental lift through systematic experimentation.
• Experience working within or adjacent to loyalty programs and customer retention initiatives.
• Deep understanding of segmentation, personalization, and audience management within the CRM ecosystem.
• Balance of creative and analytical skills — able to ideate customer-centric storytelling and execute against performance KPIs.
• Proficiency in pulling and interpreting metrics (open rates, click-through rates, conversion rates, unsubscribe rates, revenue attribution).
• Highly organized with strong project management skills; able to manage multiple streams of communication at once.
• Comfortable working cross-functionally with brand, creative, eCommerce, analytics, and paid media teams.
• Passion for fitness, wellness, and a disciplined growth mindset is a plus.