CRM Manager

the job:

amika is looking for a passionate and strategic CRM Manager to deepen customer relationships and fuel long-term growth across our DTC business. This role will lead CRM and retention strategy, ensuring our lifecycle programs are data-driven, customer-centric, and seamlessly aligned with amika’s brand voice across email, SMS, and loyalty touchpoints. 

The ideal candidate is data-obsessed and deeply collaborative. They have a deep understanding of customer relationship management driving lifetime value. They thrive in a fast-paced environment and embrace change. 

This role will partner closely with the E-commerce Content Manager, who supports educational content and site experience that brings retention strategies to life.

salary: 90-100k + bonus

location: hybrid (must be based nyc + have the right to work in the US)

what you'll do:

• CRM Strategy & Retention Health 
• Inform end-to-end CRM and retention strategy across email, SMS, loyalty, and lifecycle programs 

• Define lifecycle frameworks, audience segmentation, cadence, and messaging priorities 

• Monitor (via dashboard) overall retention health, including LTV, repeat rate, churn, and CRM revenue contribution 

• Identify gaps and growth opportunities across customer journeys 

Program Planning & Cross-Functional Leadership 

• Set CRM roadmap and priorities in partnership with the Director of CRM + Data Intelligence 

• Brief the Ecommerce Content Manager on content needs tied to lifecycle programs, campaigns, and launches 

• Partner with Ecommerce, Brand Marketing, Consumer Engagement, and CX teams to ensure cohesive omnichannel retention efforts 

• Act as the central point of contact for CRM-related initiatives 

Analytics, Testing & Optimization 

• Own CRM performance reporting and insights (email, SMS, loyalty, flows, campaigns) 

• Translate data into clear recommendations for content, cadence, targeting, and offers 

• Lead A/B testing strategies and experimentation roadmap within email/SMS 

• Ensure CRM programs scale effectively as the business grows 

Platform Ownership & Governance 

• Own CRM tools and platforms (e.g., Klaviyo, Attentive, GA4, Shopify Analytics) 

• Ensure best practices for deliverability, consent, data hygiene, and compliance 

must haves:

• 5 years of CRM, lifecycle, or retention marketing experience within beauty, fashion, or lifestyle brands. 

• Strong strategic mindset with hands-on CRM platform expertise. 

• Deep understanding of customer segmentation, personalization, and lifecycle frameworks. 

• Highly analytical with the ability to connect data to creative and business outcomes. 

• Strong communication skills with the ability to influence across teams. 

• Strategic thinker with customer-first mindset. 

ready to apply?

please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!