Social Media Manager, Fashion Lifestyle Brand — Consuela 

Location: Austin, TX (Hybrid)
Reports To: Director, Digital & E-commerce Marketing, strong collaboration with Creative Team
Collaborates With: Creative, Brand, E-Commerce, Customer Experience, Retail
Team: Marketing (no direct reports) 

Create Connection. Spark Joy. Build the Brand Through Storytelling.

We’re looking for a social-savvy storyteller to take our digital presence to the next level. Equal parts strategist, editor, creator, curator, and customer centric, you’ll steward the voice, visuals, and vibe of the Consuela brand ethos rooted stories across all organic social media channels.

This is a high-impact, creative, and highly collaborative role that blends creative vision with data-driven decision making, balancing aspirational storytelling with measurable business impact. You’ll translate our brand ethos into scroll-pausing content that invites connection, grows community, and drives business objectives.

You’ll collaborate closely with Brand, Marketing, Creative, and Customer Experience teams to ensure our social media presence consistently reflects our values and fuels evangelism and engagement.

What You’ll Do

Strategy, Planning & Execution

• Develop and help to execute a holistic social media strategy aligned with campaign calendars, product launches, and brand milestones
• Manage and maintain the social content calendar, ensuring consistent tone, voice, and visual identity across platforms
• Identify emerging trends, cultural moments, and platform innovations to keep the brand relevant and ahead of the curve
• Align content strategy with broader brand, marketing, and creative priorities
  

Content Creation & Brand Storytelling

• Concept, create, edit, and publish original content—photo, video, Reels/TikTok, Stories, and graphics—that embodies the Consuela aesthetic and values
• Curate user generated content, lifestyle imagery, and influencer content to enhance brand storytelling
• Partner with Creative, Ecommerce, and Brand teams to develop compelling visuals, templates, and on-brand assets
• Work with Retail and Wholesale to promote store events, activations, and key seasonal storytelling moments
• Ensure all creative output reflects Consuela’s tone, design DNA, and purpose-driven ethos
  

Community & Engagement

• Collaborate with the Customer Experience team to support product inquiries and customer happiness
• Foster a loyal, engaged community through relationship-building with influencers, collaborators, and brand advocates
• Support social listening, sentiment monitoring, and fan feedback loops

Analytics & Optimization

• Track and report on performance metrics—engagement, reach, saves, shares, follower growth, and content effectiveness
• Use insights to optimize content strategy, inform future campaigns, and test creative variables (format, cadence, timing)
• Monitor industry trends and competitor benchmarks to refine approach and spot opportunities for innovation

What You Bring

Qualifications & Experience

• 3+ years of social media management experience, ideally in fashion, lifestyle, or brand-led consumer products
• Strong portfolio of content (photo/video/copy) that showcases visual storytelling and creative direction
• Expertise across platforms: Instagram, TikTok, Pinterest, YouTube, Facebook,Substack, LinkedIn, Threads and other emerging channels
• Proficiency in tools like Sprout Social, Meta Business Suite, CapCut, Canva, Adobe Creative Suite, or similar
• Working knowledge of analytics tools (e.g. Google Analytics, TikTok Analytics) to drive content strategy

Skills & Attributes

• A creative and strategic thinker who understands the “why” behind every post
• Strong copywriting voice that can adapt to brand tone and social nuance
• Passion for fashion, art, design, and culture with a deep understanding of aesthetics and trends
• Imaginative content architect—curious and creative, exploring new formats and voices to craft content that resonates, inspires, and sets the tone for what’s next
• A collaborative, proactive communicator who thrives in a fast-paced, feedback-rich environment
• Strong organizational and project management skills—able to balance creativity with execution
  

Traits That Thrive Here

• Naturally curious, with a pulse on digital culture, platform evolution, and visual trends
• Equal parts creator and analyzer—excited by performance metrics and storytelling alike
• Brand protector and innovator—you know when to push and when to protect
• Comfortable with ambiguity and energized by creative exploration

About Consuela

In 2005, Consuela's Founder, CEO & Chief Creative Officer, Conni Reed found herself unfulfilled working in the corporate world. She set out on a quest to bring joy into her life and positively impact the world, honoring the artists and culture that shaped her fondest memories of being captivated by the vibrant contrast of colors, textures and human connection she enjoyed during childhood trips to Mexico with her father.

Conni set three goals; 1.) Make Art. 2.) Support and Uplift Women. 3.) Work in Mexico. Today, twenty years later, what started as a one-woman entrepreneurial venture out of her garage in Dripping Springs, TX, Consuela, is a beloved, vibrantly colored, textural, meticulously built handbag and accessories brand headquartered out of Austin, TX and Leon, Guanajuato, Mexico. 

The name Consuela is derived from the verb ‘consolar’, meaning to console, comfort and uplift. This spirit is reflected in Consuela’s simple yet powerful mantra: ‘Make Today Ridiculously Awesome!’ Our mantra shapes everything we do from designing with purpose to blending artistry with functionality to celebrating resilience and embracing all the twists and turns of life’s journey.

The ‘Art of the Unmatched’ is Consuela’s trademarked design philosophy and it’s the basis, foundation and inspiration for each collection. Consuela is representative of life’s journey, a collage of sights, sounds, emotions, and travels. Unexpected colors, textures, and patterns, that are purposefully “unmatched” rather than mismatched as if by mistake.

Driven to support and uplift women, Conni founded the Consuela Viva Babe program to honor women who inspire others with their courage and strength. This initiative reflects Consuela’s dedication to shining a light and sharing stories that could easily be overlooked.

Conni’s belief in nurturing the creative community is evident in her efforts to uplift communities in both countries. Through integrity-driven operations and long-term relationships, Conni supports culture and fosters thriving communities, underscoring her mission to grow and win together. Under Reed’s leadership, Consuela has earned recognition in Forbes Small Giants, with features in Us Weekly, NY Post, Good Morning America, Texas Monthly and more. 

Rooted in the 7P’s of our Evergreen Certification, we are a Purpose-driven team with the grit and resourcefulness to build a Private, Profitable, enduring and market-leading business that makes a positive dent in the universe. Consuela continues to redefine fashion with purpose with a growing omnichannel business spanning  e-commerce (ConsuelaStyle.com), wholesale (1,200+ accounts), retail (3 stores), and national department store presence. As the brand evolves, Reed remains committed to creating art, supporting and uplifting women, designing with intention and celebrating life’s journey.

Ready to Tell Stories That Matter?

Apply now and help us bring Consuela’s purpose to life through powerful content, joyful storytelling, and a social presence that connects and inspires.